(NGO) SMART succeeds in preventing or delaying the onset of tobacco, alcohol and illicit drugs. The target group is youth from 10 to 16 years of age (or from 13 to 16).
SMART's drug prevention is maintained by positive reinforcement and individual contracts with youth in local communities. All pupils in a community are invited to become members in an attractive Smart Club. To join, they choose to sign a contract where they promise not to smoke and/or drink alcohol for a year (at a time).
The contract sheet is also signed by a parent, which leads to fruitful talks at home. The positive reinforcement mainly consists of activities, lotteries and discounts in local shops. SMART represents 31000 young members in Sweden. The method is spreading and has so far reached Finland, Norway, Russia, Lithuania, Latvia, Belarus, Denmark and Estonia.
