Friday, 18 June 2010 19:38
The Food and Drug Administration (FDA) has launched “Bad AD”, a campaign to recruit physicians and health care professionals to report potentially illegal advertisements and promotions by drug companies.
The "Bad Ad" Program is administered by the agency’s Division of Drug Marketing, Advertising, and Communications in the Center for Drug Evaluation and Research. It will help healthcare providers recognize misleading prescription drug promotion and provide them with an easy way to report this activity to the agency.
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Torgny Peterson
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